Google Shopping arrives in Hungary

For both customers and retailers, the success of online shopping depends on how fast one can get from showing interest in a product to making the purchase. What shoppers want is reliable information about the product, the online store and the price, with as few clicks as possible.

It is also good for retailers if shoppers that want to buy something end up on their website after just a few clicks. This is why a few years ago Google launched its own Shopping service, which can now also be used by Hungarian consumers. All they need to do is click on the ‘Shopping’ option after a search in Google.

100-percent Hungarian price comparison website Olcsobbat.hu started running the Shopping ads with full transparency in the last few months, for retailer partners. András Szugyiczki, CEO of the website’s operator Inventurio Zrt. told: they didn’t see a hazard but an opportunity in the new Google service, something that can be of help to both retailers and shoppers. //