Dollar Stores Double Their Share In Rural Areas Of US
Dollar stores are now the fastest-growing food retailers in the United States, and have doubled their share in rural areas, according to researchers at Tufts University.
Tufts University found that generally as the income of an American consumer goes up, they spend less of their budget at dollar stores. But they also found that in rural and low-income areas, consumers spend on average more than 5% of their food budget at dollar stores.
In particular, rural non-Hispanic Black households spend 11.6% of their food budgets in dollar stores. Households in the rural south also spend in the format in large numbers.
Popular dollar store banners include Dollar General, Family Dollar and Dollar Tree.
The authors of the report say that while dollar stores previously focused primarily on personal care and craft items, they are now expanding their offer to include pre-packaged, shelf-stable food items.
However, the researchers warn that while these items might be convenient, they often have sub-optimal nutritional value.
The report claims food and beverages stocked by dollar stores are typically lower in nutrients and higher in calories, while only a small percentage of such shops carry fresh produce and meats.
The researchers analysed how Americans use dollar stores to access food by analysing food-purchase data from the IRI Consumer Network, a nationally representative panel of about 50,000 households.
The data captured purchases from 2008 until 2020.
“Dollar stores play an increasingly important role in household food purchases, yet research on them is lacking,” said Wenhui Feng, one of the authors of the study and an assistant professor of public health and community medicine at Tufts University School of Medicine.
“Many localities have established policies such as zoning laws aiming to slow dollar store expansion, even though we don’t fully understand the role that they play.”
The findings were published in January in the American Journal of Public Health.
Related news
Danone spends $65M to increase coffee and creamer production
The International Delight and STōK Cold Brew Coffee maker is…
Read more >Oatly’s new strategy for boosting demand for plant-based milk in the US
Oatly plans to give new impetus to the plant-based milk…
Read more >Soccer star David Beckham launches honey-based fruit snacks brand
Beeup gives consumers a natural energy boost free from GMOs…
Read more >Related news
GKI analysis: Why do Hungarian households live more poorly than anyone else in the EU?
Imagine that the residents of every EU country shop in…
Read more >KSH: industrial producer prices decreased by 0.7 percent in May 2025 compared to the previous month, and increased by an average of 6.9 percent compared to a year earlier
In May 2025, industrial producer prices were 6.9 percent higher…
Read more >Consumption drives the economy
According to the latest forecast by the Balance Institute, the…
Read more >