Coop Sweden doubles sales of meat from free-range livestock

By: Trademagazin Date: 2022. 06. 20. 10:02

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In partnership with HKScan, Coop Sweden has expanded its range of natural, pasture-fed meat in its private label range. Since their launch in 2019, sales of free-range meat products have doubled in the retailer’s stores. To meet the increased consumer demand, Coop Sweden had to sign contracts with more farmers.