Trademagazin > News and articles > Market News > Coop Sweden doubles sales of meat from free-range livestock
Coop Sweden doubles sales of meat from free-range livestock
In partnership with HKScan, Coop Sweden has expanded its range of natural, pasture-fed meat in its private label range. Since their launch in 2019, sales of free-range meat products have doubled in the retailer’s stores. To meet the increased consumer demand, Coop Sweden had to sign contracts with more farmers.
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