Bigger private label product selection in Spanish Makro stores

More than 400 private label items have been introduced by Makro Spain in the 2022-2023 fiscal year. The company already offers over 6,000 SKUs under its Makro Chef/Metro Chef, Professional, Premium, Rioba and Aro brands. These products generated more than 36% of Makro’s total sales in the last fiscal year – this performance surpassed the 35% target set by parent company Metro for its subsidiaries.

This article is available for reading in Trade magazin 2024/4