Lidl Italia Expands Range of Climate-Neutral Products

Lidl Italia has added a new range of more than 20 climate-neutral SKUs whose CO₂ emissions are offset through a number of climate and environmental projects.

The range, which forms part of the broader CSR strategy at the Italian retailer, aims to have a positive impact on climate protection and consequently on the conservation of biodiversity and resources, according to Lidl Italia board member, buying and marketing, Eduardo Tursi.

The entire Vemondo range, as well as the Cien Nature and W5 Eco brands and a selection of promotional items including textiles, toys and leisure products, boast fully-offset carbon emissions

In practice this means that the emissions generated by their cultivation, production, transport and disposal are reduced to zero through Lidl’s support of certified climate protection projects, which in turn have a positive social and environmental impact.

ESM