Diet Pepsi has “more cola taste”
In line with its new advertising campaign Diet Pepsi has undergone a “slightly more masculine” makeover.
The advertising campaign, meanwhile, will run on american
television and radio, communicating the "more cola taste" message. The new
look combines a redesigned blue and silve can with a different font
and logo. The zero-calorie cola contains extra caffeine and a hint of ginseng.
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