Ferrero makes progress in implementing packaging strategy

The Ferrero Group is looking to drive forward its sustainability strategy with a range of new activities and collaborations. These include a pilot project for the Nutella brand in France, testing the use of reusable jars.

In an update on its packaging strategy, the Ferrero Group provided information on a number of newly launched projects and collaborations. These are designed to help make all packaging reusable, recyclable or compostable by 2025. For example, the Nutella brand in France has initiated a pilot project on reusable jars together with Loop and Carrefour. In this scheme, shoppers can purchase a specially designed, reusable Nutella jar in ten participating stores in Paris and on the Carrefour website for which they pay a deposit. Carrefour takes back the empty jars and cleans them so they can be reused afterwards.

Packaging 360