Traditional media consumption is dominating even in the USA

The Hungarian Newspaper Publishers' Association came with the analysis of the situation of the print market as well as with exciting and interesting research data and flash reports each week.

Now the MLE published a fresh, September 2016 research that examined the digital media consumption habits of the US population, compared to traditional media.

The research revealed that the in the US, people continue to spend more time consuming traditional media, than digital media. An average US ctizen spends 392 minutes a day with newspaper reading, watching television or listening to the radio, while digital media consumption is only 328 minutes.