Femina forms a media group

Femina.hu has been a well-known women’s website for years in Hungary and now Femina Media also appears on the scene. Mariann Szabó, Femina.hu’s online advertising executive told our magazine that the website was launched in 2007 by a Hungarian owner György Gyulai. After the great change in design and structure in 2010 the brand strengthened and today has 1.4 million visitors per month. In December 2011 they started Retikül and in April 2012 Női Friss, a women’s news website. Since the same sales team works for many websites it seemed obvious to group their own websites into one unit: Femina Media. The flagship of the group, Femina.hu remains part of the group’s portfolio, together with their other products. The team itself did not change significantly but certain work processes were redesigned in order to provide better service to customers. The group now also works as a ‘mini agency’, which means that they undertake the planning and implementation of advertising solutions tailored to partners’ needs. A good example of such cooperation was the ‘Kids Say’ video campaign for Rama in the spring of 2012. As for their own activities, Femina.hu started its Recipe Olympics when the London Games commenced. This was a recipe competition, registered users could upload recipes in different categories and have their say about the recipes sent in by others. In just one month more than 1,000 recipes were uploaded. Readers are interested in cooking as Femina.hu’s recipe section has 70,000 weekly visitors. The launch of Femina Media has been prepared for months and the company is really proud that they did everything themselves. The new b2b website is user friendly, informative and trendy. It is simple but unique and can be of great help to customers old and new. Mariann Szabó is convinced that there is no risk in building their own portfolio on a contracting advertising market because there is still great demand from firms for online advertising. This year’s sales data suggests that they made the right decision. Future plans? Femina will keep going forward, they would like to keep growing and innovating just like they did it in the past.