We are having a McBreakfast

According to the McBreakfast Quick Report, more than 800,000 Hungarians start the day with an empty stomach. More than 1.5 million people have breakfast in some café or snack bar at least once a week. They usually spend HUF 320-340.

The most popular choices are sandwich and bakery products (61 percent), followed by eggs (47 percent) and toast (33 percent). McDonald’s breakfast menu generates 8 percent of the chain’s turnover and brings 11 percent of customers.