McItaly from McDonald’s

By: trademagazin Date: 2010. 02. 03. 00:01

McDonald's marketed a sandwich in Italy consist of Italian ingredients (Roman artichokes, olive oil, chopped Valtellina) under the name McItaly. We should wait for the the Italian sandwich in Hungary, as well as for McHungary.

At the beginning McItaly sandwiches can be purchased in 392 McDonald's restaurants in Italy and if the product will be succesful, McDonald's will market it worldwide.
"We do not plan McHungary this year, but it is not  unimaginable in the future – said McDonald's Hungarian Restaurant Network Ltd. – reports Origo.




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