McDonald's: gift books with Happy Meal menu

The McDonald's fast food chain gives tens of thousands of books with its Happy Meal for a month.

The initiative originally derive from Northern Europe. This year the McDonald's in Hungary has also joined to the initative. In November, those who choose the Happy Meal menu is given Dorling Kindersley publisher’s books as a gift. Dorling Kindersley is one of the world's leading publisher of educational books.

McDonald's beside its Hungarian Happy Meal book promotion carries out similar programs in 40 European countries this year. The company plans to give more than 32 million books to the families. (btl.hu)