Apple is the most valuable brand in the world for the second year in a row, according to Brand Finance

By: Trademagazin Date: 2025. 01. 22. 10:55

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For the second year in a row, Apple is the world’s most valuable brand, according to the 2025 Global 500 ranking by British market research and business consulting firm Brand Finance.

Apple’s brand value increased by 11 percent in one year, to $574.5 billion.

Second place in the ranking was again taken by Microsoft, which increased its value by 35 percent to $461.1 billion. Third place was Google, whose brand value increased by 24 percent to $413 billion. Fourth place was Amazon, with a 15 percent increase to $356.4 billion.

Fifth place was taken by Walmart, whose brand value jumped sharply by 42 percent to $137.2 billion.

The top ten most valuable brands also include Samsung ($110.6 billion), TikTok ($105.8 billion), Facebook ($91.5 billion), Nvidia ($87.9 billion) and China’s State Grid Corporation. ($85.6 billion).

Deutsche Telekom is the most valuable European brand, ranking 11th overall (+16 percent, $85.3 billion).

Instagram is ranked 12th ($79.9 billion). Industrial and Commercial Bank of China (ICBC) and China Construction Bank are ranked 13th and 14th, respectively, with $79.1 billion and $78 billion, respectively. Also from China, Agricultural Bank of China is ranked 16th ($70.2 billion) and Bank of China is ranked 19th ($63.8 billion).