1500 dogs can find new owners with the Pedigree ® Adoption Program

One of the largest pet food manufacturer and distributor company of Hungary, the MARS Hungary this year continues the Pedigree ® Adoption Program, which aims to improve the life of dogs living in shelters and raising social awareness.

The campaign fundings are based on the sales revenues of the Pedigree ® products, between the 1st of June 2010 and the 30th of November but the company guarantees at least 10 million HUF. However, if more is collected, the surplus will be distributed equally between the five winner shelters of this year. The initiative's success indicates that one and a half thousand dogs found new owners through the (http://pedigreeorokbefogadas.hu/) website. Also more than 70 percent of the registered animal shelters can be found on the site.