Mars campaign for gender equality

Mars has launched a new global crowdsourcing campaign, called #HereToBeHeard to improve the positions of women in every field of life – including race, age, sexuality, religion and ability – and to help create a more inclusive business environment. The campaign starts in March with a questionnaire survey – the answers will be analysed by the Oxford Future of Marketing Initiative (FOMI) of Saïd Business School, which belongs to the University of Oxford. //