Marketing Forum in Berlin

TCC’s International Marketing Forum will be held in Berlin on 19th and 20th March and the theme of this year’s showcase is: ‘Building shopper engagement – The path to advocacy’. Once again, there will be a great line-up of speakers this year such as Jackie Huba, best-selling author of numerous books on customer loyalty and word of mouth marketing, Kjell Nordström who will challenge us with new ideas about consumer behaviour, and John Kearon, dubbed the ‘Steve Jobs of Market Research’, who will share his latest research on shopper loyalty. Finally, Michael Sansolo, retail expert, author and former SVP at the Food Marketing Institute will be there to moderate the forum.