Marketing Fórum: The PIN code of the world is 1113

With the steady demise of the old world of mass-markets, standardisation, security and stability, Kjell Nordstrom looks at how corporate complacency has given way to insecurity and fear. He sees consumers ‘condemned’ to freedom of choice, and increasingly tribal in their behaviour. Co-author of the hugely popular Funky Business – Talent Makes Capital Dance, Kjell is an influential thinker on the future of the multi-national corporation, corporate strategy and globalisation.

Kjell Nordstrom