Marketing Award

BENU Pharmacies is Hungary’s biggest pharmacy chain more than 140 units. They were the first to use uniform product presentation methods already used widely in other retail channels, for instance category management. BENU also introduced private label products and its new-design website attracts more and more visitors. More than 57,000 customers check out the BENU Facebook page regularly.’ PHARMANOVA ZRT., organiser of the BENU Pharmacies network in Hungary.