Clinique opens brand store on Amazon
Clinique, an Estee Lauder company, is continuing to expand its digital commerce touchpoints.
The cosmetics brand is debuting on the U.S. Amazon Premium Beauty store and is the first of a select few brands within The Estée Lauder Companies’ portfolio to open a digital storefront there.
Newly created for the launch is the Clinique Skin Analysis tool. Developed with Clinique’s expert dermatologists, this interactive questionnaire in Amazon Premium Beauty will custom-fit a skincare regimen for individual shopeprs in an effort to create a simplified and personalized customer experience.
Individually recommended products will be available for purchase from Amazon’s Premium Beauty store and Prime members will be eligible for fast, free shipping on every order.
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