Branded cities

The brand management of the cities, in the Central and Eastern European region is getting more and more important – said Németh Bálint, Executive Director of AERA Property and Destination at a conference.

The Executive Director, stressed at the Destination Marketing Workshop 2 Conference, organized by AERA, that according to the former trend cities aspired toward a uniform appearance, while  nowadays the emphasizing of their diversity is more typical.
He stressed that if the cities are treated like a brand, the city’s image can be transformed into what the the city want to show to the tourists, investors or their own people – reports privatbankar.hu.