Macy’s calls for brand ambassadors

Anyone with dreams of becoming a style influencer can take a shot at joining the Macy’s Style Crew.

Launched with the department store chain’s employees in 2017, Style Crew is now being opened to the public across the country. The online program is designed to empower style influencers to become brand ambassadors by creating and sharing shoppable videos and images on personalized video storefronts on the Macy’s e-commerce site and across social media.

The Style Crew has played an integral role in Macy’s promotions such as its spring 2019 campaign, “Find More.” Customers could consult with Style Crew members in store, and also view Style Crew suggestions on Instagram the Macy’s website, and social media channels of individual Style Crew members.

CSA