Magazine: Brand loyalty: similarities between the generations of grandparents and grandchildren
Brand loyalty isn’t age-dependent – revealed an online survey conducted by Budapest Metropolitan University (METU) and Darwin’s Marketing Evolution in March, with more than 1,000 participants belonging to 4 generations. The study has found that the younger we are, the more important the brand is when we decide whether to be loyal to a given product or service or not. In every generation the main reason for not being loyal to a brand is a negative personal experience (27-31 percent).
Zoltán Brandt, managing partner of Darwin’s Marketing Evolution told: young consumers are easier to deter with an impulse from brands they used to be loyal to. Baby Boomers and Generation Z consumers are less loyal to brands: 26 percent and 27 percent of them are loyal to brands and 12-12 percent said they aren’t loyal. Generation X and Generation Y consumers are more loyal: 30 percent and 34 percent are loyal and 9-9 percent aren’t loyal to brands. //
Related news
EY: Brand loyalty is on the decline – almost only the price-value ratio matters
Consumers around the world are concerned about the rising cost…
Read more >Logistics Day will be on Thursday: logistics-related programs are expected across the country this week
In 2025, Logistics Day will be celebrated on April 10.…
Read more >Related news
Candy giant Mars to invest $2 billion more in US manufacturing through 2026
Candy and snacks giant Mars on Tuesday announced plans to…
Read more >Grocery Stores In Denmark Face DKK 1bn Hit From Weight Loss Medications, Study Finds
Danish grocery stores risk losing up to DKK 1.2 billion…
Read more >Alko – Finland’s State Sommelier Navigates Changing Times
A store format unlike any other in Europe: Alko is…
Read more >