Brand evolution on a higher level (part 2)
Last time (Trade magazin 12/2012) we analysed people’s relationship with brands using the metaphor of basic human relations. The main question now is what kind of marketing activity we can use to steer our brand in the direction of strong relationships.
Related news
More related news >
Related news
Viktor Orbán: economic growth exceeding three percent is realistic next year
Economic growth exceeding three percent in 2025 is realistic in…
Read more >The pork sector is in a difficult situation: rising costs, falling consumption and changing habits
The domestic and EU pork sector has been facing challenges…
Read more >The Ministry of Finance asks people to spend in an information letter
The Ministry of National Economy (NGM) will inform members of…
Read more >