It’s also worth going to Auchan for beef because they pass on the VAT reduction to customers

According to market experience, reducing the VAT rate alone does not guarantee lower store prices, as the implementation of the tax reduction depends on the pricing practices of retailers. That is why Auchan’s decision to pass on the full benefit of the VAT reduction to its customers is particularly noteworthy, so that its positive effect is directly and noticeably felt by them when they buy beef. The department store chain also demonstrates its customer-friendly attitude: VAT has been reduced, so consumers also have to pay less for beef at Auchan.