In March, Hungarian products play the main role in METRO

By: Trademagazin Date: 2024. 03. 12. 12:06

Magyar Termék Nonprofit Kft. launched last August, and the March stop of its campaign series entitled THERE IS MORE IN HAZAI, is a joint promotional collaboration with METRO Nagykereskelim. As part of this, in the framework of a special pre-Easter gastro-workshop, five Hungarian Product trademark users – Ceres Zrt., Haladás MG Zrt., Mary-Ker Pasta Kft., Mészáros – Borház Kft., Pápai Hús Kft. – will present themselves in an unusual way.

The mission of Magyar Termék Nonprofit Kft. has not changed this year, that is to focus as much as possible on domestically produced, reliable quality products. One of the important stages of this is the joint campaign with METRO Wholesale in March as part of the A HAZAIBAN TBB VAN promotion series.

“With our HAZAI VAN activity, we want to draw attention to the values inherent in Hungarian products. The campaign primarily focuses on raising awareness: the purchase of these products is not only a favorable development for a domestic company. Our decision is much broader, thus we support, for example, the preservation of domestic jobs and the development of the Hungarian economy. In order to convey this message to consumers, we see METRO Wholesale as an extremely important partner, with whom we have had a good relationship for a long time, and our cooperation in March is an important milestone for the campaign series.”

– emphasized Benedek Eszter, the managing director of Magyar Termék Nonprofit Kft.