Use the concept of ‘Hungarian Product’ only

By: trademagazin Date: 2011. 05. 18. 11:47

The trade stands united in supporting the ‘Hungarian product’ regulation. Presently conditions are chaotic and after last year’s parliamentary elections supposed expectations made many manufacturers go ‘national colours crazy’. Several conditions must be met if we want the regulation to achieve its goals: consumers must understand that by buying Hungarian they contribute to the wealth of the country; without a competitive domestic food industry no regulation can achieve its goals; we need an agricultural sector that is capable and willing to cooperate and innovate in the long run; we need an independent Hungarian agricultural strategy that sets priorities and diversifies the sector. My suggestion is to use the concept of ‘Hungarian Product’ only, the criteria of which should be met by all products manufactured in Hungary from mostly Hungarian base material.

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