Supermarket giants in online price war
Britain's biggest supermarkets are preparing for a fierce online price war to gain market share and lure shoppers away from rivals.
Escalating competition between the
dominant players prompted one executive to predict a bloodbath over
internet prices during 2008.
Retailers believe a tipping point was
reached at Christmas, when a record number of consumers had their
first real taste of online shopping. These higher take-up levels are
expected to continue.
At the centre is a bitter rivalry
between Tesco, Britain's biggest supermarket chain, and Ocado, which
has cornered the market within the M25, where it controls an
estimated 50% of grocery delivery sales.
Tesco has half the £2.5bn per
year online grocery business. Last week it sought to attract new
shoppers by launching a salvo of emails giving £10 off
first-time orders of £50 or more, with the offer lasting until
today.
Related news
Related news
Location becomes a competitive factor in e-commerce
As digitalisation and consumer expectations evolve rapidly, logistics and warehousing…
Read more >Gyermelyi is strengthening in exports – adapting to the challenges
Based on the 2024 financial report of Gyermelyi Zrt., it…
Read more >Voluntary Water Donor Program Launches in Budapest
10 million Trees, the Budapest Municipality, the Főkert and the…
Read more >