Many Hungarian companies are already using AI

In early August Hungarian Product conducted a survey among 260 of its trademark-using partners, to find out to what extent they have introduced AI into their business and production processes and what they think about its effectiveness.

This article is available for reading in Trade magazin 2024/10

77% are already actively using AI and the most common application area is marketing (64%), where AI is mainly used to analyse consumer trends and develop targeted campaigns. The second most important field is manufacturing (28%). Eszter Benedek, managing director of the Hungarian Product Nonprofit Kft. believes it is important to help Hungarian manufacturers learn about AI, so that they can increase their competitiveness. //