It has been a favorite of generations for 40 years – the Helia-D Classic product line is being renewed

By: Trademagazin Date: 2024. 06. 13. 11:56

Helia-D began long-term development last year, within the framework of which the iconic Classic product line will debut this summer with a more intensive formula, new active ingredients and a renewed appearance. Thanks to the improved formula, the products will provide even more comprehensive skin care, while at the same time the already well-proven and popular properties will not change. The creams’ rich texture, memorable scent, and beloved active ingredients are supplemented with ingredients such as hyaluronic acid, squalane, or plant collagen from a green, sustainable source.

The history of the Classic product line of the Helia-D brand began 40 years ago, when Jenő Nedeczky and Margit Nedeczky, who lived in Szigethalm and made home-made cosmetics, noticed that the natural extract of the sunflower stem had an extraordinary moisturizing effect on the hands and face. This discovery and patented active ingredient were the basis of Helia-D’s classic cream, whose popularity has remained unbroken even in the past decades. The Classic cream line reflected the trend of the time to such an extent that it became a great success in areas such as the USA or South Korea, but there was also an example of a French diplomat buying and delivering the “Hungarian miracle cream” to French models. The brand wants to preserve and nurture this miracle to this day.

Generations have used and loved cosmetics containing carefully selected plant ingredients and vitamins, which have now been updated with modern active ingredients, adapted to the lives of today’s modern women, offering complex care.