Borsodi Friss comes with raspberry-blueberry flavoring, new packaging and a renewed recipe

By: Trademagazin editor Date: 2020. 06. 12. 11:30

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Borsodi Brewery has updated the first flavored beer brand on the domestic market, Borsodi Friss (Borsodi Fresh).

The packaging of the products has been renewed and the product family has been expanded with a completely new member, the 0.0% raspberry-blueberry flavor. In addition, the previously available lemon, grapefruit and elderberry are also available in 0.0% versions. As part of the renewal, the brewery also launched a new campaign to reach out to consumers.