Dm focuses on women’s health and the female cycle – The dm health bus will be back on the road in May

By: Trademagazin editor Date: 2024. 05. 08. 11:05

Dm is constantly looking to provide new impulses for a healthy lifestyle, offering help, tackling taboo subjects and raising awareness of new trends. Health protection is a key area of the drugstore’s assortment strategy.

For the second year in a row, dm has been focusing on health awareness in a complex way, and one of the key themes of education this year is the female cycle. Dm is exploring this in four stages, with related articles and product offers.

Last year dm also launched a health bus roadshow, visiting stores and various summer programmes, and the initiative has received such positive response that the dm screening bus will roll in to 40 stations this year. The tour will begin at the end of May, at the children’s day held the Railway History Park in Budapest, with blood sugar and blood pressure tests, dermatoscopy examinations, general health check-ups with questionnaires, health tips for women, pregnant women and older people, and useful information on childcare and baby care. The full “timetable” of the dm health bus – with stop locations and dates – is available on the dm website. (x)