The Coca-Cola paper bottle is being tested in Hungary

By: Trademagazin editor Date: 2021. 02. 11. 11:23

Hungarian consumers can try out for the first time the innovative paper bottle prototype developed by Coca-Cola and the Danish Paboco startup last year – portfolio.hu wrote.

In the second quarter of the year, 2,000 domestic customers will be able to meet the new type of packaging solution. During the first European market test, Coca-Cola’s plant-based drink, AdeZ, will be added to the new paper bottle, and you can reach consumers through a partnership with Kifli.hu, one of Hungary’s fastest growing online food retailers – Coca-Cola wrote in its communication. (portfolio.hu)