Dentsu: This year’s outlook for the global advertising market has improved
The total value of global advertising spending is expected to reach 754.4 billion dollars this year, which represents a 5 percent increase compared to 718.6 billion dollars in the previous year, according to a forecast recently published by the global creative, marketing and media agency network Dentsu, covering 56 countries around the world. . The growth rate of the domestic advertising market will be almost double the world average.
Dentsu’s Global Ad Spend Forecasts, the 5 percent growth forecast just released, is 0.4 percentage points higher than the rate forecast at the beginning of the year. This is mainly due to the fact that the outlook has improved in several key markets, such as the United States, the United Kingdom, Germany, France and Japan. Already since the beginning of 2024, the market has switched to a faster-than-expected pace, and in the second half of the year, significant international sporting events (the Paris Olympics or the German soccer European Championship) and the American presidential election will greatly help to maintain this momentum.
This year’s expansion of the world’s advertising expenditures is now only half caused by the inflation of media prices – experts expect an average increase of 2.6 percent in the 12 largest advertising markets, excluding the effect of currency deterioration.
Related news
NMHH: November remains the strongest month in the advertising market
November is still the strongest month in the advertising market,…
Read more >Serious advertising controls are coming
The National Trade and Consumer Protection Authority (NKFH) and the…
Read more >BCG: Brands should pay more attention to the 50-70 age group
According to the Boston Consulting Group (BCG) research “Don’t Overlook…
Read more >Related news
Márton Nagy: the government would introduce margin restrictions for stores selling household goods
The government may discuss on Wednesday and is expected to…
Read more >More expensive Barbie, thinner Heinz – Trump’s tariffs redraw the global consumer market
The impact of Donald Trump’s tariff policy is affecting more…
Read more >Almost 20 percent cheaper food? The government is satisfied with the results of the margin reduction
“Thanks to the margin reduction, more and more products can…
Read more >