Nutella Plant-Based makes Hungarian debut

From September 2025 Ferrero’s vegan-certified innovation, Nutella Plant-Based is also available in Hungary, bringing the well-known Nutella flavour with completely plant-based ingredients.

Nutella has been a part of breakfasts around the world for over 60 years — and now it’s available in a form suitable for vegan consumers in Hungary as well

This article is available for reading in Trade magazin 2025/10.

Milk is replaced by carefully selected ingredients, chickpeas and rice syrup, while the iconic roasted hazelnuts and rich cocoa continue to be the basis of the taste, thus preserving the creamy texture and quality characteristic of the brand.