The government decided on the construction of Hungary’s tourism country brand

The Government has decided on the construction of Hungary’s tourism country brand, so the Hungarian Tourism Agency Ltd. launches a short-term, intensive and extensive marketing campaign in line with the governmental tourism and economic development marketing activity.

The Government Decree published in the most recent issue of the Hungarian Gazette (Magyar Közlöny) calls for the construction of a tourism country brand to renew the marketing of Hungary, to increase its attractiveness and to restructure the country’s tourist services.

The country marketing and the international campaign promoting Budapest will be covered by budget funds, which was secured by the last-year government decision on the capital market marketing campaign of 3.81 billion forints this year. (MTI)