Smart shoppers in Hungary: AI shapes spending decisions

According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year.

Hungarian consumers are increasingly combining technology with cost‑consciousness, using digital tools to make smarter financial decisions

This trend is most evident among Generations Z and Y, with 28-28% of them saying that technology is playing an increasingly important role in their purchasing habits. On Black Friday 2025 43% of Hungarians planned to shop online, while only 22% intended to shop in physical stores. Generation Y (60%) and men (39%) are particularly active in the online space, where they use AI to discover deals and save money (30% and 28%, respectively)