The COOP won MagyarBrands award again

The COOP chain has received the MagyarBrands award for the third time. The MagyarBrands award that is rewarding the best domestic brands was handed over at the award ceremony on 6 May.

The Superbrands Expert Committee ranked those successful Hungarian brands that are worthy representatives of the domestic enterprises across the border. The brands were evaluated on the basis of quantifiable criteria and the national consumer research of the GfK Hungária Market Research Institute. The tradition, the ownership structure, employment, reputation, identity, reputation and popularity are the main criterias on the list. This time the COOP store chain was chosen for the third time among the 50 most prominent consumer brands.