Tesco strengthens its team with a Hungarian manager

From the 10th of May, Jegesi Viktor became the new Marketing Director of Tesco Global Stores Ltd. Jegesi replaces Steve Reynolds, who will be the Marketing Director of the Turkish Tesco stores in the future.

Jegesi Viktor joined to Tesco in 1997 and become acquainted with many areas of the company's operations. Before being appointed, he was in charge for the planning of commercial and promotional strategy as an Operational Marketing Director.
As Tesco's marketing director, he will be responsible for the planning of commercial activities, construction of the Tesco brand, the development of pricing strategy, ATL and BTL communication, the supervision of special processes, market research, the management of marketing tools, store management, local marketing activities and traffic engineering.
Jegesi Viktor (35) graduated from the Szolnok College. He is married and has two children.