SPAR helps Hungarian producers to enter the market

The Hungaricool by SPAR product innovation competition which was launched last year has ended: from the end of March this year, customers can meet the winning products in the company’s 34 INTERSPAR stores and online shop. With its unique program, the chain provides important assistance to Hungarian agriculture and the processing industry during the coronavirus pandemic.

The initiative of SPAR, implemented with the professional cooperation of the Agricultural Marketing Center (AMC), which supports domestic product innovations, is unique in Hungarian trade. During last year’s Hungaricool by SPAR competition, the organizers were looking for creative food products that also consider sustainability. Novel and imaginative products with an original combination of flavors are already available on the domestic market, but are not yet widely available, so it is a big step forward for the best developments to offer them to all – currently 34 – INTERSPAR stores from the end of March 2020 and I will also be available in your SPAR online shop.