Hungarian product from Hungarian shop

Leader Alliance for the Renewal of the Countryside, the Coop Hungary Ltd. and the East-Central European Federation for Small and Medium-sized Enterprises signed an agreement with “Hungarian product from Hungarian shop” password.

The cooperation aims to increase market share, in order to establish the coordinated partner network of small farmers and small enterprises.
According to Mészáros István, program manager and vice president of the Hungarian Leader Association, the "The contractors consider the representation, economic and legal protection of domestic producers, consumers and products, as a national matter" – reports Világgazdaság Online.