Hungarian expert named Data-Driven Marketing Leader of the Year in Europe

forrás: MarketingLens

The award not only confirms the company’s international presence, but also the implementation of the “data-first” philosophy at the top management level. With decades of international experience, founder Bertalan Bári introduced the complex Pattern Recognition marketing method based on pattern recognition to Hungary.

The data doesn’t lie

The so-called data maturity of Hungarian companies can be considered low in international comparison, according to the expert, it can be estimated at around three to four on a scale of 1 to 10.

“Those who do not collect their own customer data or do not know the competition and industry benchmarks cannot be competitive in the global market. The fact that many companies only use basic tools in relation to artificial intelligence also indicates the lack of data strategy of domestic companies,” emphasized Bári Bertalan.

At the same time, Bári Bertalan highlighted that many successful companies create separate spinoffs or divisions to manage data, with a unique team and budget.

“This is necessary because IT reacts more slowly and conservatively, and marketing is not sufficiently data-centric. At the same time, speed is essential, AI and technological changes force everyone to move at a faster pace,” the expert said.

Data-based philosophy

Pattern recognition is a method that involves the collaboration of several corporate areas, statistics, marketing, finance, sales.

“Based on data, an objective forecast can be made that can tell after 1-2 months whether a business will be successful or not. Everything is predictable, even a person’s behavior can be detected with statistics. Using data helps make perfect decisions, optimally structure the company, and deal with problems. Marketing is about influencing the human psyche in a positive direction, so that the customer buys or makes a good decision. The more data is available, the more accurate the decisions are,” explained the CEO of MarketingLens.

Bertalan Bári recalled the People Analytics method created by László Bock, with which Google was able to predict in advance who would become a good manager or which colleague would leave the company within 6-12 months.

“Our goal is to create the basis for well-founded decisions from the “noise” of information using objective, real data, because data does not lie. We believe it is important that medium-sized companies can also benefit from the corporate-level marketing strategies used by global giants.”

Global success from Europe’s Silicon Valley

The Data-Driven Marketing CEO of the Year previously gained experience at companies such as Google and Oracle. Following his outstanding performance in managing elite clients, he came up with the idea of ​​his own company, which he established in Ireland, known as Europe’s Silicon Valley. Dr. Balázs Vajna, who previously worked at Accenture and Oracle as a senior data analyst, joined the team. The company was founded with the aim of combining digital marketing and data analysis and working with clients who are open to new technology and are able to make quick decisions.

“We recognized the critical gap between the technical language of data analysts and marketers, thereby creating a completely data-driven organizational culture. Our uniqueness lies in lies in our highly skilled, experienced team of professionals. Our clients can feel as if they have their own Formula 1 engineering team at their disposal. Our colleagues have previously worked with large companies such as Unilever, Apple, Hilton, or PayPal. We also work with Hungary’s largest bank and several leading financial institutions on data strategy projects, in cooperation with the Big4”

– said Bári Bertalan, who added that the company’s services help to track rapidly changing consumer trends and present the real market situation based on objective data.