The Medve sajt celebrates with drawings by Hungarian artists

By: Trademagazin editor Date: 2020. 09. 02. 11:31

This year marks the 90th anniversary of Hungarians’ eternal favorite dumpling cheese, the Medve made in Hungary from the very beginning.

The founder of the brand, Stauffer Frigyes introduced the production technology of bulk cheeses in Hungary, so the round-box cheese from Répcelak has been a part of the everyday pleasures of Hungarians for 90 years now. On the occasion of the anniversary, the Medve sajt (Bear cheese) celebrates together with the consumers: in a research they assessed what is a little joy for the Hungarians, what makes them smile. These themes inspired the five artists – Buzás Alíz, Kolláth Gergő, Rátkai Kornél, Klement Csaba, Cserkuti Dávid – who, from these small pleasures, designed a limited, festive packaging for the country’s Bear.

Werk with artists: