Association of Hungarian Confectionery Manufacturers: there are challenges in the market

By: Trademagazin Date: 2024. 03. 25. 12:35

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The bite of last year’s inflation also left a deep mark on the confectionery market. While the size of the market increased by 23 percent year-on-year to HUF 381 billion as a result of rising prices, consumption in tons fell significantly in almost all product categories, said Sándor Sánta, president of the Association of Hungarian Confectionery Manufacturers.

Last year, we bought a total of 109,000 tons of sweets, 5.8 percent less than the previous year, but the decrease was significantly greater in almost all product segments, for example, over 8 percent in the case of ice creams and sponge cakes. At the other end of the scale, chocolate bars and chocolate bars were sold 1.3 and 0.3 percent less, which means that the latest data once again prove that chocolate is the hardest to give up. At the same time, it happened in 2023 for the first time that the Easter turnover fell to a very different extent, by 1-18 percent, but without exception in all product categories. We bought a total of 1,000 tonnes of Easter bunnies and eggs, i.e. hollow chocolate figures, worth HUF 10 billion, 5.6 percent less than the previous year.