Tesco promotes and sells Hungarian wines abroad
Tesco promotes and sells Hungarian wines in the Czech Republic, Slovakia and Poland, and from the spring of next year in the UK, within a governmental, trade and producer cooperation.
As a result of the joint work of the Ministry of Foreign Affairs, the Hungarian National Chamber of Commerce, the Wine Concept Zrt. and the Tesco-Global Áruházak Zrt., a Wine Concept umbrella brand was created, providing 12 percent of the Hungarian wines sold in Czech, Polish and Slovak Tesco stores – Matt Simister, CEO of Tesco Europe said at a press conference on Thursday in Budapest.
Related news
Monthly affair, shared responsibility: by shopping at Tesco we can help those who cannot afford menstrual products
On May 28, World Menstrual Hygiene Day, Tesco drew attention…
Read more >“If this continues, the promotions will disappear” – Interview with Zsolt Pálinkás, CEO of Tesco Hungary
In the spring of 2025, Pénzcentrum asked Zsolt Pálinkás, head…
Read more >Tesco lowers drugstore prices
Tesco has announced further significant price reductions for more than…
Read more >Related news
An era ends, a new one begins – marketing leadership change at Eisberg
After two years, Judit Gál, the company’s marketing and communications…
Read more >The price fall in PENNY continues
PENNY Hungary continues to slash prices on basic household and…
Read more >Heineken quenches its thirst for data management with artificial intelligence
Heineken Simplifies Data Analytics for Employees with SAP AI Solution.…
Read more >