Tesco promotes and sells Hungarian wines abroad

By: Trademagazin editor Date: 2017. 12. 08. 11:26

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Tesco promotes and sells Hungarian wines in the Czech Republic, Slovakia and Poland, and from the spring of next year in the UK, within a governmental, trade and producer cooperation.

As a result of the joint work of the Ministry of Foreign Affairs, the Hungarian National Chamber of Commerce, the Wine Concept Zrt. and the Tesco-Global Áruházak Zrt., a Wine Concept umbrella brand was created, providing 12 percent of the Hungarian wines sold in Czech, Polish and Slovak Tesco stores – Matt Simister, CEO of Tesco Europe said at a press conference on Thursday in Budapest.