Magazine:Heineken ludens

Heineken is promoting two brands counting on the homo ludens that lives in all of us. In Soproni beer’s Everyone laughs at the end game the winner is the person or team who virtually travels around Hungary in the shortest period of time, collecting the letters hidden in the caps of Soproni bottles. Heineken combines playing with introducing the brand in the form of an escape room. Players must be older than 18 years and the game involves lots of new game and electronic device elements.