I believe it if it comes from them

At the 1 June 2017 meeting of Trade Marketing Club (TMC) members came together in the Budai Vár Fortuna Restaurant to meet some of the most popular Hungarian video bloggers. TMC founders Zsuzsanna Hermann and Ágnes Csiby welcomed participants.

_{Anna Südi
online marketing expert}

_{Márton Csuzi
creative director
Special Effects Media}

The first speaker was online marketing expert Anna Südi, who talked about the special characteristics of building a brand online. She stressed that in the 21st century a brand can’t really be successful if it isn’t present on the internet. The expert introduced a few examples of cooperating with influencers, e.g. by Rexona, Dr. Oetker, Mizo, Aperol and Fitt Pöttyös. She called attention to the fact that too direct brand presence (e.g. the Wellhello-Pamkutya cooperation) can have the opposite effect. Márton Csuzi, creative director of Special Effects Media – they connect YouTube channels and content with viewers and advertisers – talked about the relationship between FMCG companies and youtubers. He revealed that brand presence is successful if there is real cooperation between the video maker and the brand. If the influencer enjoys this, in many cases they will feature the brand in their video content even if they don’t get paid for it.

_{Péter Dancsó
vlogger}

_{Attila Csecse
vlogger}

Vlogger Péter Dancsó, the person who created Videománia has more than 600,000 followers. He has been making YouTube videos for 10 years. In general we can say that sponsored content divides viewers: they spot advertisement instantly. Viewers want credibility and authenticity, and they want the vlogger to be the main star of the video.