Magazine: Horeca welcome!

Our magazine interviewed METRO Hungary CEO Imre Horváth.

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Horváth Imre
vezérigazgató
METRO

– METRO has been an official supporter of the Bocuse d’Or competition for many years. We were happy to supply 146 different products – mainly vegetables, fruits, cereals, various nuts and beans – for the first vegan plate in the history of the contest. METRO Hungary provided Tamás Széll and his team with ingredients in the preparation phase.

T. M.: – Did the role of the HoReCa sector change in the last 2-3 years in METRO’s activities and sales?

– For us the sector is one of the most important and most dynamically developing groups of customers. We serve them not only with top quality products but also help them with special METRO services, for instance a customised delivery service called METRO MAX or our own Gastro Academy, where famous chefs teach the latest culinary skills. Our goal is to build a real community from METRO customers.

T. M.: – What kind of special knowledge METRO staff must to have to serve Horeca customers? How do you manage the needs of top gastronomy buyers?

– It is necessary for them to know the products perfectly well, but in addition to this, personal relationships are also very important, e.g. some customers already have their favourite shop assistants, with whom they can discuss what to buy, when and how much.

T. M.: – What is your innovation direction in the Horeca product segment?

– In the last few years we were going in the direction of ‘ultra fresh’ products. I dare say that the selection of fruits of the sea, fish and game we offer is one of a kind in Hungary. The same is true for out fruit and vegetable products. We keep adding special and progressive products to our portfolio. (x)