Magazine: Know who you play with!

In the USA the Center for Science in the Public Interest has recently decided to sue McDonald’s if it does not put an end to Happy Meal-type promotions, which try to manipulate children. The Center gave its 30-day ultimatum in the summer, but without a result. It is not surprising: for instance in 2006 McDonald’s spent USD 520 million on the advertising communication of Happy Meal in the USA only. News came before the present issue of our magazine went to press: the selling of Happy Meals was banned in Los Angeles.