Magazine: Professional beauty care at home too

Alveola Kft. celebrates its 20th birthday this year. Managing director Tamás Szóráth spoke to our magazine about the beginnings.

He told that 20 years ago there weren’t top quality products available in the Hungarian market. When he started the company, Alveola Kft. focused on supplying beauty studios with professional products, offering full service from a portfolio that was wide enough for cosmetologists to get everything they needed from Alveola Kft. Familiarising himself with cosmetology trends and the world of beauty salons gave Mr Szóráth the idea to develop their own product line for home beauty care purposes. X-Epil hair removal products are now among the market leaders. Later X-Epil intimo and X-Epil pregnancy tests followed to meet market demand. The managing director’s credo is that numbers answer every question. Alveola Kft. keeps surveying the buying habits of partners and the market, reacting quickly to changing trends. For instance their JimJams skin care product line was created to satisfy the demand for Hungarian top quality products with a good price/value ratio. The company firmly believes in the development and manufacturing of Hungarian branded products. This is the reason why X-Epil hair removal and intimate hygiene products, JimJams Beauty facial and body care products or Solanie professional skin care products are increasingly successful in the domestic market. Alveola Kft. is about to start conquering foreign countries, too. Alveola Kft. would like to say thank you to partners for putting their trust in the company in the last 20 years.(x)