Magazine: Laurel Retail Conference: On/Off

Bessenyei István
tulajdonos-ügyvezető
Laure

Laurel Group organised its Retail Conference on 12-13 November in Kecskemét. Owner-managing director István Bessenyei opened the conference by announcing that they developed a cash register system for tablet and signed a partnership agreement with software company Symphony EYC. He also introduced the new-generation retail system called Check and some new solutions in the Laura cash register system. On the first day of the conference Péter Heim, director of Századvég Economic Research Institute talked about aging societies and the challenges ahead of Hungary. Security policy expert György Nógrádi discussed the relationship between the three superpowers. Pál Bíró, head of business development for Google in Hungary spoke about how retailers should adapt to changes in consumer behaviour, caused by the spreading of smart mobile devices. Psychologist Dr Márta Fülöp analysed the difference in performance when one is threatened or challenged. GfK managing director Ákos Kozák told that so-called experience stores can constitute a successful concept in this decade. Gábor Mamuzsics, head of department at the National Tax and Customs Administration (NAV) told that the switch to online cash registers in retail had been successful. On the second day of the conference Gábor Lemák, president of the Hungarian Mobile Wallet Association told how they help retailers with an incubation programme to benefit from adopting the new technology. Imre Bogdán, country manager of Motorola Solutions called attention to the importance of combining traditional and online retail. Krisztián Bene, sales manager of Justice Security stressed in his presentation that efficient security technology isn’t cost but investment that returns fast. Zoltán Urbán of Microsoft Hungary talked about current trends in informatics and cloud-based solutions. Ervin Egon Kis, president of the Public Benefit Association for Electronic Commerce (SzEK.org) declared in his presentation: offline and online retail are so closely connected that future customers won’t even know precisely which one they are using when shopping.